To position American Axle & Manufacturing (AAM) as an industry leader by showcasing its innovative use of “powder to metal” formation technology in manufacturing high-performance components for critical vehicle systems — including engines, transmissions, and drivelines — through targeted print marketing campaigns.
This initiative aims to highlight the precision, strength, and efficiency benefits of PM technology, through strategic placement in industry publications, trade journals, and product brochures, the campaign will educate OEMs and tier suppliers on how AAM’s PM capabilities deliver cost-effective, durable solutions that meet evolving performance and environmental standards across the global automotive market.
Team
Agency: Vimarc
Art Director: Chris Covington
Copywriter: Brian Henson
CD: Jason Lee
