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Smoketown Family Wellness Center


Smoketown Pediatrics needed to increase their awareness as the go-to clinic within the Smoketown neighborhood.


Agency: Vimarc
CD: John Baumgardner
Copywriter: Braden Hazel
Art Director: Chris Covington


Smoketown Family Wellness Center (SFWC) is a non-profit pediatric care facility that also provides family coaching, a food bank, social services and activities for the entire family. Prior to this branding campaign, SFWC faced many challenges. The word “wellness” in their brand created some confusion and barriers with the targeted population. The audience didn’t understand what SFWC was, nor did they understand the services that were provided. Plus, the audience didn’t have access or a habit of going to the doctor and participating in programs that promote healthy lifestyles. To make matters even more complicated, the residents of Smoketown did not trust Smoketown Wellness Center.


We developed a creative campaign that began to build a brand which fostered consumer trust, demonstrated support, and showed SFWC’s ability to provide quality, well-rounded care. This campaign consisted of outdoor, direct mail, Facebook, and digital display.